Upstream e-News
Energy Ink's weekly Upstream e-Newsletter has been a great success in garnering new readers, impacting the upstream sector, and providing advertisers with a dynamic marketing option.
Focus • Provides concise news and features on Upstream O/G Issues. • Also features Midstream news and key features from the print magazine. Specs • Sent weekly, 52 weeks a year. • HTML formatted email newsletter set for ease of viewing on any smartphone or email client. Distribution • Energy Ink’s Upstream News E-newsletter is sent to 7,500 people on a rotating basis. To increase overall open rates, subscribers who have not opened or “clicked” through the previous four e-newletters are “rotated out” and replaced by new contacts. We have an amazing 24.5% weekly open rate (compared to the industry average of 15%) with a monthly open rate of 54% (of all recipients, 54% click through at least one E-newsletter) due to our unique rotating practice. |